At Loom, a reproductive wellness hub in Los Angeles centered around periods, pregnancy and parenting, Roadmap: Sex offers a shame-free, pleasure-centered curriculum, covering topics like orgasms, masturbation, toys for solo and partner play, lube, ethical porn and defining your arousal template. And Allbodies is a one-stop-shop destination for sexual education and products, with resources for all stages of the sexual journey—from vibrators to fertility trackers.
Sexual wellbeing is “about trying to listen in to what your own body is telling you—what feels good and what does not feel good—and really starting to experiment,” said Allbodies co-founder Ash Spivak. Lauren Bille, fellow co-founder of Allbodies, likens it to “trying spirulina in your smoothie. There are a lot of new cool products, all-natural lubes and CBD oil—things that are supposed to enhance and help you stay healthy in your body.”
Alongside this push for education and candor, sex toys—vibrators in particular—are seeing a rise in sales; the adult vibrator market is set to grow 12% by 2020, according to Technavio. Notably, sex toys will be eligible for inclusion at CES for the first time in 2020, showcased as part of the show’s health and wellness section. This comes after the show received backlash for revoking an award to female-founded sex toy company Ose in 2019.