In 2019, we forecast that food brands would tackle climate change through regenerative farming in our Future 100: 2020 and Future 100: 2.0.20 reports. Now the fashion industry is following suit, meaning two global sectors worth a combined $12 trillion are rising to the regeneration challenge.
Harking back to indigenous practices that instinctively work in harmony with nature, regenerative agriculture is a loose term for a raft of techniques, including crop rotation and no-till farming, that actively restore soil and build its resilience. For the fashion industry, which relies heavily on cotton crops for our t-shirts and jeans and the wool and leather from grazing sheep and cows, switching to suppliers who use regenerative practices is one way the sector can start to have a positive impact on the planet.