As we step into 2025, 10 emerging CRM trends are redefining customer relationships. Discover how to boost engagement and loyalty with actionable insights from our white paper

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In VML's white paper “Piloter la relation client aujourd'hui - 10 tendances CRM incontournables en 2025”, you'll find our experts' analysis of :

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Artificial Intelligence

More than just a technical tool, GenAI unlocks unique creative and strategic potential. Explore its game-changing applications in CRM.

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Omnichannel Strategy

Explore the emerging channels to integrate into your journeys for a seamless omnichannel strategy.

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Regulatory changes

The end of third-party cookies and the enforcement of the "European Accessibility Act" are here. Discover how to turn these shifts into opportunities.

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Green CRM


VML guides you in driving a more environmentally responsible relationship marketing strategy.

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The Power of Conversations

The rise of interactive emails and the integration of social interactions into CRM.

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Sector-Specific CRM


A focus on the unique CRM needs of the B2B sector and CPG brands.

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