From astro-travel to after dark art installations, the night sky is being embraced by cities eager to bolster their economy and ignite an awesperience for visitors to remember.
Noctourism is a travel trend that Booking.com predicts will take off in 2025. Per their fall 2024 survey, two-thirds of travelers report seeking “dark sky destinations,” where 72% want to starbathe and 59% are after once in a lifetime cosmic events.
DarkSky International, a global committee dedicated to tackling light pollution, has recently awarded certain destinations with the Dark Sky accreditation recognizing their night sky quality. In February 2025, Landes de Gascogne Regional Natural Park received the International Dark Sky Reserve—Réserve Internationale de Ciel Etoilé (RICE) label, and in October 2024, AlUla Manara and AlGharameel Nature Reserves was named Saudi Arabia’s first International Dark Sky Park. These destinations aim to draw the attention of stargazers, astronomers, and astro-tourists.
Cities are also looking to attract night owls with impressive light experiences. In Milan, artist Es Devlin created the ‘Library of Light’ kinetic installation set in the Pinacoteca di Brera art gallery. The circular sculpture is made of luminous bookshelves containing over 2,000 books and featuring a curved panel displaying the text of words recited by the installation, all readings from the books on display. In an interview with Wallpaper magazine, Devlin describes the night experience as a truly “magical moment,” because of how playful the shadow of the illuminated structure is against the courtyard walls. Visitors can catch the mesmerizing library sculpture from April 7 to May 4.