New trend report: The Well Economy

To present a full picture of innovation in health, The Well Economy includes exclusive interviews with experts in both healthcare and lifestyle industries. Findings are supported by original data from a survey of 1,007 US consumers conducted by SONAR™, J. Walter Thompson’s proprietary research tool.

Key findings from the report include:

• 77% of consumers associate “health” with their physical condition, but nearly as many (75%) include mental health as well
• Millennials look outside of the pharmacy for treatment, preferring non-medicinal options (59%) to over-the-counter (55%)
• Consumers welcome leadership from Silicon Valley: 75% of respondents think startups could improve health insurance
• Just 37% of consumers would trust consumer brands with their DNA information—but 47% are interested in future treatments involving gene editing

Regardless of political uncertainties, consumer expectations—for intuitive ways to communicate, on-demand services, and rapid responses to concerns—are evolving rapidly with technological innovation. As the definition of wellbeing expands, brands will have to work to earn trust and become partners in health for consumers and patients alike.

Download the full report here.