The Well Economy, the newest trend report from the Innovation Group, comes at a time when the definition of “wellness” is expanding rapidly.
Consumers today make wellness a top priority. As health factors into more everyday decisions and purchases, sectors from retail to beauty are taking cues from wellness branding to realign with consumer priorities. At the same time, technology is driving unparalleled changes in healthcare, creating a storm of disruption in the $3 trillion US healthcare industry.