For several years now, marketers have pursued the estimated $1.9 trillion global Muslim consumer market, including the growing cohort of young, female hijabistas in the Middle East and North Africa (MENA). Now, marketers are waking up to another rising cohort: young, tech-savvy Muslimah in Southeast Asia.
Our newest trend report, The New Muslimah: Southeast Asia focus, zeroes in on this emerging sector.