From restaurants to retail, physical spaces are getting dreamy, absurdist redesigns—transporting visitors to imaginary worlds and alternate realities.
The Taste of Dadong restaurant in Shanghai was conceived “to deliver an emotional, dream-like dining experience.” Sculptural partitions, dark surfaces illuminated by otherworldly blue and purple lighting, a "psychedelic" soundtrack, and mirrored panels covering the ceilings, showing warped and inverted reflections of diners and staff, all contribute “to the dreamy quality of the space.”
Balenciaga
wrapped its London store entirely in pink faux fur in April—covering the walls, floors and shelves in the fluffy material and giving visitors the sense of stepping into a playfully absurd alternate world.