According to research from the World Health Organization released in March 2022, global levels of anxiety and depression increased by a whopping 25% in the first year of the pandemic. With the world remaining in a state of tumult, stressors have not faded away as we see growing crises of living, war, continued health concerns and climate change all driving up stress levels. However, new research is showing that people can impact their happiness levels through frequent small moments of joy which can train the brain to reach for positive feelings rather than negative ones like anger, fear or worry. Tapping into this research, brands are helping consumers with micro-doses of happiness.