Mars & The Future Shopper

Changing Behaviors
Consumers are focusing more on their health – impacting what they buy and whom they buy from.

Working From Home
More consumers are shopping online and admit their favorite retailers have changed since working from home.

Customer Journeys
Although consumers demand omnichannel experiences, many are “uni-channel” and tend to use only one device.

Online Purchasing
Consumers are driven by price, a factor that's indexing higher this year amidst inflationary and economic pressures.

Customer Experiences
We investigate experiences that online consumers expect and what drives their buying behavior.

Marketplaces
Consumers still favor marketplace experiences but will use other channels when they fall short.

Sustainability
More than half of global consumers surveyed say they've changed their shopping habits due to environmental concerns.

Social Commerce
Social platforms are set to take advantage of the predicted explosion of social commerce, set to grow 32% by 2030.

Gaming Commerce
The gaming sector is expected to reach $1065 Bn by 2032, and offers Mars a variety of compelling opportunities.

Artificial Intelligence
Most consumers are open to AI helping them shop, with some letting AI decide their activities and what they buy.

New Channels & Technology
If a brand is digitally innovative, a majority of consumers are more likely to purchase from them.