MACH 3.0 sets out practical considerations for embedding AI in MACH environments from experts across the VML network. It offers advice and best practice methodologies for unlocking value with MACH and AI, with a particular focus on Generative AI and Personalization. Download it now and take the next steps towards harnessing AI to power success in your business for many years to come.
MACH 3.0
Driving innovation with AI across the MACH ecosystem
![MACH3 hero image](https://res.cloudinary.com/dotcom-prod/images/f_auto,q_auto,w_733/v1/wt-cms-assets/2024/06/vibmcfjotbnb4xno7cmv/mach3heroimage.jpg)
Welcome to MACH 3.0, a special report from VML produced for MACH THREE, the third annual MACH Alliance Conference.
For us, MACH 3.0 represents a new phase of the composable journey. A phase defined by leveraging MACH architectures to create space for accelerated innovation and, more specifically, enable the race to drive value with AI.
At this point, MACH is no longer just an IT differentiator. For organizations looking to thrive in the age of AI, it is now very much a business differentiator.
Download the report now!
The conversation around MACH has gotten bigger. We’re starting to see marketing and business people involved in the discussions around MACH and what it can deliver. Working with MACH is driving change across organizations.
Jason Schlosser
Executive Director, VML
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People who are looking at innovation will be working in a MACH way because it’s how modern development works. When you build out your infrastructure in a composable way, you can make incremental changes faster and faster.
Miriam McGinty-Lowe
Head of Cloud Engineering, VML
Talk to our MACH experts
![Nick Harry black and white](https://res.cloudinary.com/dotcom-prod/images/ar_5:3,c_fill,f_auto,g_faces:center,q_auto,w_600/v1/wt-cms-assets/2024/01/ladon6uzmpvrbifol0gx/nickharryblackandwhite.jpg)
Nick Harry
Chief Technology Officer - EMEA
![Jason Schlosser Executive Director](https://res.cloudinary.com/dotcom-prod/images/ar_5:3,c_fill,f_auto,g_faces:center,q_auto,w_600/v1/wt-cms-assets/2024/06/le2kw0905dieqew9ikus/jasonschlosserexecutivedirector.jpg)
Jason Schlosser
Executive Director Technology - North America
![Glenda BW](https://res.cloudinary.com/dotcom-prod/images/c_crop,h_286,w_476,x_5,y_27/c_scale,f_auto,q_auto,w_600/v1/wt-cms-assets/2024/05/vvjmkrpbze3ugksythx7/glendabw.jpg)
Glenda Kok
Chief of Technology & Commerce - LATAM
![Hasan Hasnie black and white](https://res.cloudinary.com/dotcom-prod/images/ar_5:3,c_fill,f_auto,g_faces:center,q_auto,w_600/v1/wt-cms-assets/2024/06/oi8zno0dlxy7xmvxmlur/hasanhasnieblackandwhite.jpg)
Hasan Hasnie
Chief Technology Officer - APAC
Case studies
![Grocery deliver in front of door](https://res.cloudinary.com/dotcom-prod/images/ar_5:3,c_fill,f_auto,g_faces:center,q_auto,w_600/v1/wt-cms-assets/2023/01/xacjcljawysxx30mbhoe/grocerydeliverinfrontofdoor.jpg)
Work
Woolworths Metro60
Creating a new app for Woolworths, enabling sub-60 minute grocery deliveries
Read Case Study ![man in kitchen looking into the oven](https://res.cloudinary.com/dotcom-prod/images/c_crop,h_2140,w_3567,x_21,y_5/c_scale,f_auto,q_auto,w_600/v1/wt-cms-assets/2020/12/ztlijbtpfwrudqprjouh/maninkitchenlookingintotheoven.jpg)
Work
Leveraging AI to Enhance the Online Claims Experience
Helping D&G adopt a more forward-thinking approach to customer experience
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News
Wendy's makes an impact, winning at 2024 MACH THREE
Winner Best Travel, Tourism & Hospitality Project
Read Article