Shoppers today follow complex journeys to purchase. These journeys are not linear and jump between various channels and touchpoints, including websites, apps, social media and offline channels. Simply serving up relevant experiences across those channels is not enough, they need to be personalised and contextualised to really cut through. So, success for brands and retailers can't be left to chance. A comprehensive optimisation strategy is paramount to really drive growth in an increasingly competitive landscape.
In this webinar, Hazjier Pourkhalkhali, Global Head of Strategy at Optimizely; Molly Peers, Optimisation Lead at VML; and Adonis Themistokleous, Head of Data Analytics & Strategy, also at VML, discuss how companies should apply the best practices of personalisation to their own strategies, making sure they deliver exceptional customer experiences that drive growth.
To find out more, watch the full webinar below.
