Kenvue knows how important accurate product data is to keep customers well-informed and loyal to the brand. Formerly part of Johnson & Johnson, it’s the global consumer health giant behind Aveeno, Band-Aid, Calpol, Nicorette, and Neutrogena. With hundreds of millions of customers across Europe and booming ecommerce sales, Kenvue depends on a seamless digital shelf to help shoppers find and fall in love with their products.
But outdated, manual processes were holding them back. In the UK alone, managing 40+ channels and hundreds of SKUs meant endless spreadsheets and time-consuming manual data checks. This led to delays, incomplete product information reaching retailers, and even penalties for failing to provide timely, up-to-date content. Product data often wasn’t optimised for search, with products failing to appear high in searches, or not at all, making it hard for consumers to find what they wanted.
Compliance with industry regulations around product data is also vitally important to Kenvue, but the company’s manual processes made meeting requirements arduous and costly.
Kenvue frequently worked with agencies to get data to their channel retail partners, but this wasn’t cost-effective, and data lacked ownership. With product data not only important to ecommerce operations, but also logistics, marketing, and R&D teams, Kenvue knew it was time for a change.
They set out to build a scalable, centralised product information management solution to clean up their processes, ensure data accuracy and work seamlessly across local and global markets.
