From entertainment to fashion to beauty, industries are shifting to be more inclusive of a range of abilities and identities. The latest sector to evolve? Period care.
Periods are being ungendered and destigmatized thanks to a host of brands changing their language, marketing and products to better represent a variety of experiences.
In July, Superdrug released a range of gender-neutral tampons and pads for “people who menstruate.” The change in language aims to include transgender and non-binary people who have been ostracized or overlooked by traditional marketing from period brands.