The summer release of Barbie the movie has painted the town in all shades of vibrant pink. Embraced by women and men of all ages, theatregoers have been sporting their brightest pink outfits to participate in the candy-colored movie experience. “Despite long being associated with submission and passivity, the color pink has been reclaimed, symbolizing subversiveness—which is embraced in the new Barbie film,” journalist Clare Thorp writes in a July BBC article.
Aesthetics aside, the movie has sparked a renewed momentum in reframing femininity which focuses on female independence, possibilities, and empowerment. It takes viewers to a fantastical world where “all problems of feminism and equal right have been solved,” and highlights the continued challenges many women are facing today.