F100 2025 Teaser

How will the "Brand Paradox" and other emerging trends reshape patient engagement, brand trust, and innovation in pharma and health? VML Health's new report, Health Futures: 2025, explores these critical questions.

Drawing from VML's Future 100, this insightful report summarizes the key challenges and opportunities facing health and pharma, highlighting five emerging trends that will help shape the future of health.

Prepare for the "Brand Paradox" – where authenticity, technology, and human connection converge.

Download the Health Futures report today:

The Health Futures report is VML Health’s guide to some of the trends that will shape consumer spending and behaviour in 2025 and beyond, that spans culture, creativity, connection and more.

2025 will be a year of contradictions, where consumers crave both genuine connection and awe-inspiring experiences. The Health Futures report dives into how these macro trends will impact pharma companies.

Here are the top five trends covered in Health Futures:

Brand Paraadox

The Brand Paradox

Humility vs. Showmanship: How to balance authenticity and spectacle to build trust in an era of skepticism.

Selective Health Care

Selective Healthcare

Meeting the demands of increasingly discerning patients who prioritize value and personalized approaches.

Analog Movement

Analog Movement

Harnessing the power of tactile, real-world experiences to combat online burnout and foster deeper engagement

Reality Shift

Reality Shift

Navigating the growing world of virtual health and metaverse experiences to combat misinformation and build trust.

Superforecasters

Superforecasters

The Need for Hybrid Expertise: Integrating AI-assisted forecasting with human expertise to navigate complex timelines in drug development.

Health Futures Trends in Action: Maggie's Centres - Balancing Digital Innovation with Personal Cancer Care

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Maggie's Centres provide free psychological, emotional, and practical support for anyone living with cancer. It’s a compelling example of how healthcare is being reshaped, aligning with key trends identified in our Health Futures report.

VML Health CEO Claire Gillis and Maggie's CEO Dame Laura Lee discuss how Maggie's is helping people living with cancer reconnect in today's digital healthcare world.

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