When you click the "Download" button below, we will ask you for your contact information, and you will be able to see our Privacy Policy. By doing this you are also consenting to your contact information being shared with our partner Spotify for advertising and marketing purposes. To learn more about how Spotify processes personal data, please refer to their Privacy Policy.
If you would prefer just to have the report without sharing your contact information, please email us. You can see how we will process your information here.
Future of Sound
14 emerging trends in sound, from health to new sound territories to opportunities for new forms of branding
Future of Sound - Report created in collaboration with Spotify Advertising
Join us on a journey into the futuristic world of sound where music nurtures and empowers, where artists and fans can co-construct the next global hit, a world where new sounds are discovered and amplified by the possibility of a new sensation. The report explains why pushing the boundaries will be a key focus for tomorrow's brands.
FEEL GOOD VIBES
ADAPTIVE AUDIO HEALTH
The therapeutic application of sound improves physical health in surprising and innovative ways, improving the concentration, relaxation, sleep and emotional state of listeners.
AUDIO EROTICA
With taboos around female sexuality and homosexuality breathing their last gasps and sexual wellness rising into the mainstream consciousness, the erotic audio market is thriving.
SOUND WITHOUT LIMITS
FANDOMONIUM
As they become aware of their collective power, the status of fans evolves from passive consumers to advocates, activists, co-creators and investors alongside their favorite artists.
MYSTERY SONIFICATION
Fascination for the unknown is inspiring a new wave of sound experimentation.
AUDIO BRANDING
SONIC BRAND FUTURES
To raise brand awareness among consumers, companies are turning to sonic branding for a more cohesive and controlled advertising strategy for every touchpoint.
CONVERSATIONAL ADVERTISING
Growing interest in smart home devices and the mainstreaming of ecommerce platforms are converging into the next big thing in audio advertising – interactive audio ads.
Future of Sound - Report created in collaboration with Spotify Advertising
When you click the "Download" button below, we will ask you for your contact information, and you will be able to see our Privacy Policy. By doing this you are also consenting to your contact information being shared with our partner Spotify for advertising and marketing purposes. To learn more about how Spotify processes personal data, please refer to their Privacy Policy.
If you would prefer just to have the report without sharing your contact information, please email us. You can see how we will process your information here.
Please provide your contact information to continue.
Related Content
Insight
The Future 100: 2023
Our annual forecast of 100 trends to watch in the coming year.
Read Article 
In The Press
Australian Defence Force Campaign Amplifies the Hidden Talents of Submariners
VML Australia's campaign for ADF Careers reveals the extraordinary missions of submariners, inspiring Australians to explore this ambitious, hidden career path
Read More