The Future 100: 2024

In the dynamic tech landscape, influential brands redefine trends, shaping our cultural relationship with technology. The Future 100 highlights consumer desires for balanced device usage, offering tech firms a chance to innovate. Moreover, emerging technologies provide opportunities to empower the aging population with safety and peace of mind at home. This moment is pivotal for tech companies to meet evolving consumer needs and shape the future of technological integration.

Discover the latest technology trends!

Key Technology Trends

Generation AI

AI will be hugely influential on the lives of generation alpha, born between 2010–2024, in much the same way that smartphones and social media have shaped the lives of gen-Zers. They are already growing up with emotionally intelligent AI companions—like the child-friendly Miko 3 and Roybi AI robots—that aim to educate, form relationships, and grow with them.

Why it's interesting

Generation AI, born into a digitally advanced world, could be the most emotionally engaged, creative, and purposeful generation to date.

Age tech

Technology is tackling the lifestyle and wellness needs of senior adults. For a growing cohort of elders, technology can be the key to independent living. The Consumer Electronics Show (CES) in January 2024 saw a slew of new devices and tech that deliver enhanced comfort, safety, and emotional support for seniors at home.

Why it's interesting

As the global population ages, technology catering to the emotional and support needs of this growing cohort holds much promise.

Symbiotic tech

Our relationship with technology is more human than ever. Sundar Pichai, the Alphabet and Google CEO, once said, “I’ve always thought that technology should be adapting to people, not the other way around.” With the growing power of AI, this is becoming the reality. Instead of complex processes and commands, we can now use simple gestures and natural conversation. Technology is speaking our language.

Why it's interesting

Personal AI can now see, hear, and speak with us naturally. The more data our digital companions amass, the more symbiotic and human our relationship with them will become, as they adapt to our needs.