The Future 100: 2024

In addressing the challenge of caring for growing, aging populations, technology and innovation empower individuals who prioritize self-education and proactive well-being. A notable shift towards individual empowerment is observed, emphasizing self-care practices as people recognize the importance of safeguarding their health. Key questions arise, how can brands meet consumer health needs effectively? And how can individuals take positive steps for both short and long-term well-being?

Discover the latest health trends!

Key Health Trends

Well ambition

Wellbeing is no longer sacrificed on the altar of ambition as a generation of workers is prioritizing wellbeing, hoping to trade striving for serenity. Businesses will need strategies to tackle this issue. More than half of respondents (56%) say they often feel burned out by their work, suggesting there will be an uptick in those seeking a temporary hiatus.

Why it's interesting
Brands can offer support by promoting permission to rest, underlining the value of proper downtime, while employers should embed meaningful support for mental health into the employee experience.

Future-proofed beings

As medical technology evolves, several ventures are tapping into the human desire to preserve health and maximize longevity, with machines that promise to discover diseases at their earliest—and most treatable—stages.

Why it's interesting

For many people, health continues to be regarded as the ultimate wealth. Next-gen screening services reflect affluent consumers’ desire to take control of the unpredictability of health and the human body.

Luddite mode

The Luddite Club, a New York-based teenage lifestyle group, has attracted much attention in recent years for promoting “self-liberation from social media and technology.” Taking its name from the anti- technology Luddite movement of 19th-century England, the group has become synonymous with a gen Z-led rebellion against doom scrolling and social media burnout.

Why it's interesting
While gen Z’s mode switching may seem contradictory, brands need to consider whether their products and services can help consumers during moments of connectivity and digital downtime, or if they can help users to seamlessly move between the divergent modes.