The Future 100: 2025

In the world of luxury, disparate realities are converging and people are seeking escapism, while economic pressures force them to be more cost-conscious.

To thrive in this dynamic landscape, luxury brands must embrace new forms of engagement, cater to the unique needs of ultra-affluent consumers, and prioritize quality, craftsmanship and understated elegance. This report highlights key trends that will shape the future of luxury in 2025 and beyond.

Discover the latest Luxury trends!

Key trends include:

Artful Stays

As the intersection of art and hospitality deepens, leading hotels and travel experiences are redefining what it means to provide a memorable stay.

Why it's interesting
Luxury consumers are increasingly seeking immersive, art-filled environments that engage them on an emotional and sensory level. By partnering with artists, curating unique collections, and creating interactive experiences, hotels and travel providers can offer guests a truly unforgettable stay that transcends traditional notions of luxury.

Trillionaire Dawn

By 2030, $18.3 trillion is projected to be transferred between generations – a shift in funds with an array of consequences for how capital is deployed.

Why it's interesting
The growing concentration of wealth in the hands of a few individuals is creating a new segment of ultra-affluent consumers with unique needs and expectations. Luxury brands must understand the values, preferences and lifestyles of this elite group to effectively cater to their desires and build lasting relationships.

Lean Luxury

“Lean luxury,” or smart luxury that chops out all the frills, is impacting the global luxury industry as economic challenges compress even affluent budgets.

Why it's interesting
Luxury consumers are increasingly prioritizing quality, authenticity and understated elegance over ostentatious displays of wealth. Brands that embrace the lean luxury approach, focusing on craftsmanship, durability and timeless design, will resonate with a new generation of discerning consumers.