The Future 100: 2025

For the financial world, 2025 may seem to offer more of the same: economic headwinds, budget-conscious behaviors and households unlikely to feel better off. But appearances can be deceiving.

VML’s The Future 100: 2025 goes beyond the obvious, offering a comprehensive guide to the micro and macro trends shaping a finance sector undergoing a significant transformation. Key trends set to reshape the industry include Digital Simplicity, Banking Experience Reimagined, and the Trillionaire Dawn.

Discover the latest Finance trends!

Key trends include:

Digital Simplicity

76% of people say there’s too much clutter on most websites these days, and 71% are interested in the idea of an “information diet.” With people overwhelmed by information, brands are responding with simplicity.

Why it's interesting
Businesses bombard people with information and the psychological cost of this is only starting to be understood. Brands that can offer simplicity and much-needed respite will resonate with the 88% of people who wish life could be simpler.

Banking Experience Reimagined

Need financial advice with that latte? Banks are creating friendly community spaces and hangouts with experience and advice at the center. The transformation extends to the digital realm, where banks are crafting innovative customer experiences

Why it's interesting
By moving away from purely functional communication and embracing experience-led branding, banks are reflecting a broader financial-services trend toward customer-centricity.

Trillionaire Dawn

While there are currently no trillionaires yet, a handful of individuals are expected to reach the net-worth milestone in the next year or so and a great transfer of assets is underway more broadly.

Why it's interesting
Trillionaires represent a new milestone for the ultra-wealthy. This group is already exerting a major influence on how less affluent cohorts live. Their decisions and actions have far-reaching political, technological and societal significance.