The rise of the she-economy and a number of cultural shifts are transforming women’s health into a key growth market for global brands. These findings are part of the latest research by Frost & Sullivan, which estimates that the femtech industry could be worth as much as $50 billion in the next seven years.
The rise of women’s empowerment, evidenced recently in response to events such as Donald Trump’s locker-room talk and the birth of the #MeToo movement, has increased the profile of women’s health in the past year alone. According to a 2017 Crunchbase survey, 21% of all female-founded tech companies are weighted towards healthcare and that number is growing. New apps and direct-to-consumer services are making things such as fertility testing and birth control more accessible. The range of issues explored through femtech is also constantly expanding, spanning everything from sexual wellness to reducing the fear of visiting your gyno.