Emotions and food have always been linked, but now snacks in particular are being used to change how the eater feels in a more targeted and conscientious way. 80% of global consumers look to snacks to improve their emotional health, according to Mondelez International’s annual State of Snacking report released in January this year. Innovative companies are tapping into consumers’ emotional needs by launching products that aim to improve their moods.
Promising to reduce consumers’ stress levels, Israeli food tech company myAir’s snack bars launched in January 2022. Before purchasing, buyers take a quiz to determine their individual stress level and type and are then recommended a personalized snack bar regime. Bars include ‘super-plants’ like ginseng, cranberries, and passion flower and are color-coded with names like Focused Yellow and Calm Green.