As conversations around female empowerment continue to rise, the next women’s health sector to be disrupted is perimenopause. According to data from the North American Menopause Society, by 2025, more than 1 billion women around the world will have experienced perimenopause and be post-menopausal. Yet, perimenopause is often deeply misunderstood and misdiagnosed. Actress Halle Berry recently revealed in a conversation with first lady Jill Biden, that her perimenopause symptoms were initially diagnosed as the worst case of herpes by her doctor.
Enter New York-based wellness startup, Nnabi, a perimenopause (peri) only company on a mission to untaboo perimenopause and make information on this subject accessible. Launched in February 2024, Nnabi currently offer two supplements aimed to enhance the overall wellbeing for perimenopausal women. Its Peri Essential 5™ won the NEXTY Award for "Supplement Trailblazer" in March. We caught up with co-founders EJ Kim and Marina Pen to discuss the gap in perimenopause education and how they aim to help women thrive.