A new approach is required to attract the next generation of car buyers. They have different needs, are facing different challenges and show different behaviour compared to their elders.
With a fragmented automotive stakeholder landscape communicating uncoordinately and competing for attention, it’s hard to reach these generations consistently, relevantly and in a personalised way.
The first step is to apply a 'Triple A' approach. And, we'll need to take a trip to the Dominican Replublic.
