Unlocking the Power of Digital Transformation

Unlock your business's transformation potential:

VML Digital Transformation LONG FINAL 16x9 J742

The success rates of digital transformation programs have been notoriously low in recent years, so VML wanted to get an up-to-date view and cut through the noise, to understand the pitfalls, and chart a course to maximize their effectiveness. To support this, we ran an independent survey across 8 markets, and sought the opinions and experiences of VML experts and client partners globally.

"Unlocking the Power of Digital Transformation" is a data-backed, multi-market, current guide to digital transformation programs, presenting insights on the challenges and key focus areas to augment their effectiveness and ensure they meet their objectives.

With key actions underpinning all transformation areas under our lens, we address:

The leading factors for failure and how to avert them
The key reasons why third parties are needed at each transformation stage - and the skills being sought
AI - the #1 technology in demand today that's motivating 77% of transformers to redefine their strategies
Why cloud tech has changed the game for many transforming businesses
Why people are just as crucial to transformation success as technology
The need to expect change and integrate agility across operations
The clear advantage in unlocking siloed assets and operations

Too many digital transformations fail - but AI and other technology advances are inspiring more successes:

At a Glance

37%

of digital transformation projects fail. A strike rate of just over 1 in 3 is not nearly good enough.

At a Glance

$10.9M

is the average cost for a digital transformation project.

At a Glance

77%

of transformers say AI has inspired them to revisit their transformation strategies.

Organizations are reliant on third parties to drive their transformations, but should get their house in order first:

At a Glance

81%

of businesses are working with third-party partners on their transformation programs. The most demanded skill? AI.

At a Glance

64%

of digital transformation projects start without a clear roadmap or end goal.

At a Glance

83%

agree that digital transformation is as much about people as new tech. Too often the human element is overlooked.

Discover more insights and the actions to take:

Need further information or a discussion?

Jason Gaikowski BW

Jason Gaikowski

Chief Transformation Officer

Shalina Ganatra black and white

Shalina Ganatra

Head of eCommerce Consultancy, EMEA

Symon Hammacott BW

Symon Hammacott

Chief Experience Officer, APAC

Speakers Glenda Kok

Glenda Kok

Chief of Technology Business, LATAM

Case Studies

Potential Univar Image 1

Univar Digital Transformation

Jumpstarting Univar's transformation via Adobe Commerce

Read Univar Case Study

Bosch

Overcoming the Barriers to B2B Digital Transformation

Providing Bosch with industry-leading expertise in replatforming strategy and technical implementation

Read Bosch Case Study

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