While modern consumers are no strangers to digital platforms, quarantines and social distancing measures have accelerated a migration to fully digital lives. With in-person events from sports games to concerts to restaurants shutting down, digital alternatives are being adopted with increasing fervor. As more of our lives are spent online, there is a growing focus on our digital worlds; from what we wear, what our spaces look like and even what we drive; to virtual tourism; to a new dimension of wellbeing practices for the digital self.
Digital possessions