Flyfish Club, the first NFT membership restaurant group, will open its doors in Manhattan’s Lower East Side neighborhood in 2023. What might keep a hospitality group busy before its doors even open?
Building its community.
Since 2021, VCR Group’s Flyfish Club has been minting memberships to interested parties locally and abroad. From athletes and celebrities to local New Yorkers, the Club’s goal is to foster a community that enjoys culinary and dining experiences and will connect in the physical world through their virtual membership.
David Rodolitz, founder and CEO of Flyfish Club and VCR Group, has been an innovator in the hospitality industry for over 20 years. In an interview with The Washington Post, he predicted that, while “Now we’re looking at LinkedIn, but in five years we’re going to be looking at someone’s digital wallet to see who they are.” Rodolitz tells Wunderman Thompson Intelligence more about the potential that tokenized memberships can have for companies and consumers, and how adding a digital layer to brand experiences can turn those memberships into invested, lasting communities.