The 2025 Consumer Electronics Show once again delivered a dose of transformational technology.

At this year’s Consumer Electronics Show (CES), the notably slick progression in technology generated excitement around the possibilities of what’s next, and the consensus is—anything and everything. And while artificial intelligence (AI) was last year’s buzz term, this year’s emphasis was on achieving results in real time, rendering obsolete any tech unable to keep up.

The stars of the show were not the thousands of products on display, but rather the people—those behind the scenes and those who the tech is designed for. Delta’s CEO Ed Bastian believes “people are at the heart of every business” and Consumer Technology Association (CTA) CEO and vice chair Gary Shapiro acknowledges “technology is only as powerful as the people around it.”

2025 also marks the 100th anniversary of the CTA—an opportunity to reflect on the organization’s rise from humble beginnings as a radio manufacturer to become one of the most influential tech associations in the world. It’s the sustained energy and the momentum towards the future echoing throughout the show that reinforce tech’s critical role in shaping the next 100 years.

Supercharging Superagers

Globally, people are living longer. CTA’s futurist Brian Comiskey believes “biotechnology, digital health, and wellness technologies are helping people live longer and healthier lives.” Indeed, this year, more products were on display offering real-time analysis for nuanced diseases, including AI Doc’s platform providing diagnosis for cervical cancer and Prevenotics-G Pro’s AI diagnostic platform scanning for gastric cancer. And accessible early cancer detection devices are not exclusively for humans; Point Biotech monitors for malignant lymphoma, a disease companion dogs are five times more likely to get than humans.

Also in the women’s health field is wearable device Peri by Irish startup IdentifyHer that tracks perimenopausal symptoms via the skin’s surface, providing personalized insight and a more comprehensive understanding for people going through this specific life stage, which has been described as “puberty in reverse.”

Age tech continued its momentum from last year, with more innovation in this space and a dedicated area at the Venetian campus. There were plenty of tech solutions to the issues that come with aging, such as Ageless Innovation’s debut of its age-inclusive games (due to launch in March 2025), Rendever’s immersive virtual reality (VR) Alcove Sanctuary, designed to promote connection, and companion care robot Lemmy. The interesting development Comiskey identifies is the “blurring line between smart home and age tech.” A recent CTA survey revealed that 80% of US consumers consider smart home tech as age tech.

Another point Comiskey makes is the need for holistic health and the important role of mental health accessibility and even beauty technologies when it comes to offering whole-self wellness solutions. An example is CES Innovation Award winner Nutrix cortiSense, described as a “non-invasive stress hormone monitoring sensor boosting mental and metabolic health monitoring.” Elsewhere, L’Oréal expands its accessible devices with My Aura, a perfume holder that sprays any fragrance without pushing a button, designed for those with upper limb or visual disabilities.

Preventative Tech Simplified

A swath of preventative devices showcased the high levels of health data people could gain through simple samples gathered in the comfort of their own homes. Winner of a CES award for Best of Innovation in Digital Health is Eli Health’s Hormometer, a monitoring tech hormone analyzer that can provide insight with a swab of saliva. Cofounder and CEO of Eli Health Marina Pavlovic Rivas promises it “delivers lab-grade precision in the palm of your hand.”

At-home health tech provider Withings introduced several scanning devices, including BPM Vision, an advanced blood pressure monitor available in the United States from April 2025, and U-Scan Nutrio, a toilet plugin that scans the user’s urine to track ketone levels, among other wellness markers. The company also presented a concept product, Omnia, dubbing it a “transformative experience that reimagines digital health possibilities” by offering a holistic view of the user’s vital indicators.

Autonomous Everything

From cars and boats to vacuum cleaners and pet devices, autonomous tech is leading the charge across industries. When it comes to vehicles Nvidia’s CEO Jensen Huang says, “It is very, very clear, autonomous vehicles have finally arrived,” pointing to success from Waymo and Tesla. John Deere showed several new autonomous vehicles across agriculture, construction and commercial landscaping. CTA’s Shapiro believes that “autonomous vehicles are reshaping mobility.”

Aiding the blind and low-vision community is Glide by Glidance, a mobility aid embedded with Glidance’s Sensible Wayfinding technology, which autonomously guides the user with seamless ease and comfort. It's currently undergoing beta tests and will be available for consumer preorders in 2026. Roborock’s latest vacuum cleaner, the Saros Z70, not only features the new StarSight Autonomous System 2.0 for more precise navigation and mapping, but also has a robo-arm to pick up stray socks and the like.

Physical AI

Keen to dominate the progression of AI is Nvidia’s Jensen Huang, who believes that “the next frontier of AI is physical AI.” At his keynote on Monday, he announced the launch of Nvidia Cosmos, a world foundation model designed to understand the physical world, with the intention that its learnings will be applied to robotics and industry AI. Excitement around humanoid robots benefiting from physical AI was emphasized. As Huang says, “the ChatGPT moment for general robotics is just around the corner.”

Life Concierges

Savvy AI virtual assistants are becoming ever more personalized and helpful as more players join the market. Acknowledging the changes in family set-ups, Panasonic Well launched Umi, a digital assistant which the company calls a “family wellness platform and coach.” Yoky Matsuoka, CEO of Panasonic Well, said in her keynote that every family is after more highs and fewer lows, noting that “families mean all the people we cherish and connect with closely—whether it’s our nuclear families, neighborhood families, or anything in between.” Umi aims to build stronger families by creating healthy habits, bettering communication, and simplifying organization.

As part of Delta’s vision to lead in the future of travel, the company unveiled Delta Concierge, a personalized AI system embedded into the Fly Delta app. Delta’s Bastian said, “Our vision for Delta Concierge is that it will serve as an AI-powered personal assistant that combines the context of who our customers are, and how they like to travel, with the deep knowledge and insights we’ve built as the world’s most reliable airline.”

Human Security

Throughout keynote speeches, CEOs of companies and organizations that included Samsung and the CTA emphasized technology that provides security for humanity. Comiskey states that “human security really speaks to human rights,” connecting it to environmental protection, food security, access to healthcare, and more.

Innovation around “energy transition” tech, where energy sources shift from one to another with the intention to positively benefit the planet, was a highlight this year. One such example is growth in electric vehicles (EVs) reducing gasoline consumption. Honda’s 0 SUV and 0 Saloon EV prototypes were on display and are both set for a 2026 launch in the United States. Aptera Motors’ debut of its production-ready solar EV caught people’s attention for its innovative approach and slick design.

Inhee Chung, the vice president of Samsung’s corporate sustainability center, highlighted the company’s AI capabilities that enable it to deliver smarter, more inclusive devices and services. Chung says that “technology plays a crucial role in creating a better society” and promises Samsung will “continue forging new digital pathways that connect us to a sustainable future for all.”

Next-Gen Tech

Designing for future generations was a prominent topic amongst keynote speakers. Toyota announced the phase one completion of Woven City—a multi-faceted project which Akio Toyoda, chairman of the board of directors at Toyota, compares to a “living laboratory” where residents are given opportunities to test the company’s inventions. Homes at Woven City are said to “serve as a test site for future technologies such as whole robotics to assist with daily life,” according to Toyoda. He says that, while Woven City might not prove profitable, its underlying purpose is far more philanthropic. “Toyota has a responsibility to invest in our collective future, to share what we’ve learned with others, and support new ideas that benefit the planets and its people.”

Quantum Futures

CTA is already hinting at the next big tech prediction and announced new investment in the Quantum World Congress due to take place in September 2025 in Greater Washington. At CES, there were dedicated quantum talk tracks including “Quantum is Here: Computing Advancements and Tangible Applications.” In a release, Stu Solomon, executive chairman of non-profit Connected DMV, is excited for quantum’s exposure at the show, saying, "We're thrilled to see CES expanding its focus to include quantum technology, marking an important milestone for the industry’s growth and global awareness.” In addition, Comiskey, looking to the future, notes major advancements in quantum technology. “If the 2020s are the intelligence decade, then the 2030s will be the quantum decade," he said.

In the coming years, expect to see more investment, education and innovation in quantum tech. According to a report by McKinsey, quantum computing market size is expected to be between $45 billion to $131 billion by 2040.

What It Means for Brands

After years of experiencing products on display with potential to offer smoother and less clunky experiences or wading through concepts that could not quite be brought to fruition because the technology lags, the undeniably rapid advancements in tech on display at CES 2025 prove that it has arrived. Advances in AI have been a huge contributor to making this happen and is integrated into the majority of products on display.

Health tech has grown and is now able to give consumers more power when it comes to better understanding their health than ever before. Tech that contributes to aging better and living longer will have a prominent place in people’s lives as lifespans extend. Potentially, in the future, all tech will have a health benefit attached to it.

The overall messaging from CES this year imbues optimism and hope in tech to solve world challenges such as climate change, healthcare, and more. The critical role it has in supporting humanity and the planet will be expected by consumers when they consider new technologies on the market. CTA’s president, Kinsey Fabrizio, observes the strength of the tech industry today: "The momentum and impact this sector has when shaping the world now and in the future for our children and our grandchildren to inherit is an exciting prospect to hand over to the next generation," she said. Reflecting on CTA’s 100 years of growth, she looks forward to the next 100 years of positive impact that future technology will have to offer.

When it comes to technology, it's no longer about planning for the next quarter or next year – but tech’s long-term impact on the world and its people.

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