Brands and retailers in the food and drink category are curating immersive travel getaways for consumers. These branded escapes are transporting guests to carefully crafted immersive worlds that showcase brand personality and values, and forge emotional connections.
Taco Bell is set to launch The Cantinas, an “early retirement community” where anyone, no matter their age, can ditch the daily grind in favor of the laid-back life. The sold-out experience, which is popping up in San Diego, California on August 17 and 18, invites Taco Bell rewards members to sign up for a day ($50) or weekend pass ($150) and “embrace their inner old.” Senior-inspired activities on offer include afternoon aerobics and pickleball, crafts and bingo, alongside “elevated dining experiences.”
The idea of a life well-lived is rooted in Taco Bell’s brand philosophy ‘Live Mas’ (meaning “live more.”) In a release, chief marketing officer Taylor Montgomery remarked that “we don't think you should have to wait until 55 to live the life you're craving."