VML Contributors Featured in Latest EXP. Magazine

New Rules: How the Next Generation of Buyers is Already Disrupting the B2B Landscape

The B2B playbook is being rewritten by Millennial and Gen Z decision-makers.

Learn how to speak their language with insights from Dr. Andreas C. Ortner, Managing Director, B2B at VML EMEA.

The Future of Brand Value: Why CX is The Engine of Growth

In today's experience economy, CX isn't just part of the equation—it's the multiplier.

Learn how to accelerate brand growth with insights from Jason Gaikowski, Chief Transformation Officer at VML.

Reports of the Metaverse’s Demise Are Greatly Exaggerated

The metaverse, a term that once electrified the tech industry, is undergoing a quiet evolution.

While the initial version of a fully immersive, persistent digital world may be distant, the building blocks are being laid. More from Fernando Martinez, Associate Director of Technology, Innovation at VML.

Looking Back, Looking Forward: The Future of CX

Customer Experience has evolved dramatically, from simple interactions to sophisticated data-driven experiences.

To see the future, it’s important to understand the past. Nick Yecke, Executive Director, Experience Strategy (CX) at VML, explores four historical shifts: the service era, satisfaction era, relationship era and the experience economy.

Top 3 Challenges in Connecting with the New Generation of B2B Buyers—and How to Overcome Them

Engaging Millennial and Gen Z buyers demands a strategic rethink of how B2B operates.

Dr. Andreas Ortner, Managing Director, B2B at VML EMEA, explores the real, day-to-day challenges we face in connecting with the new generation of buyers in charge and leaves marketers with three key takeaways.

Breaking Silos: Building Unified Product Strategies Across Mobile, Data, and Omnichannel Ecosystems

In today’s competitive world, businesses can no longer afford to treat mobile apps, web platforms, and in-store experiences as separate entities.

Erik Haines, Managing Director, Technology - Mobile Apps and Product Management at VML, explains the benefit of adopting a unified product strategy.

Accelerating Through Headwinds: Building an Automotive Ecosystem for the Future

The key to thriving in today’s changing automotive landscape is to adapt and adopt.

Nick Brunker, Managing Director, Experience Strategy at VML, shows how auto manufacturers can meet the road ahead with adaptability, customer-centricity and sustainability.

AI in Everyday Workflows

Is AI a creative accomplice or a legal liability?

As corporate America sweats over potential plagiarism, ethical quicksand, and the fine print of AI usage, Ian Cahill, Director of Technology - Innovation at VML, offers a compass for navigating these uncharted digital waters.

Thinking Outside the Box of your iOS App

Why limit your app's functionality to when users have it open? Learn how to strategically place powerful features within iOS itself—delivering the perfect experience exactly when and where users need it most.

From widgets to notifications, extensions to Siri shortcuts — discover how to make your app an essential part of your users' digital ecosystem. More from VML’s Chris Weathers, Managing Director, Technology - Apps at VML.

Mastering the Digital Experience Tech Stack for 2025

Let’s be real, the last decade in technology marketing arena has been evolving quickly.

Luis Fernandez, Executive Director of Technology at VML, shares how your organization stays relevant in the digital space.

Generative AI in B2B Marketing: Transforming Buyer and Seller Roles

Generative AI in B2B marketing will redefine the way business is conducted.

Luis Fernandez, Executive Director of Technology at VML, showcases the impact on buyers, sellers, bots and more.