Audio apps are having a moment in the wellness industry. Music, sound therapy, and autonomous sensory meridian response (ASMR) have a secure foothold in mental health, relaxation, and wellness rituals. ASMR is a popular term in the music industry this year, with singers including Billie Eilish and Zara Larsson incorporating it into their tracks. Even Lego has dipped into the space, unveiling their unexpected experimental album Lego White Noise in May.
Sound and audio have more to offer than entertainment, though, and consumers are tapping into the field looking for self-care and physical wellness.