As a recent entrant to VML Commerce, I didn’t expect to delve into the depths of the metaverse within just half a month. I mean, the term “metaverse” was still just a vague concept in my mind. But now, after some research and analysis, I confidently believe that the metaverse is going to be big, like ‘Bill Gates during the dot-com era’ big.
Firstly, a reality check. The metaverse is still in its infancy and recently has been subject to some bad press. In the words of Phillip Wang (Co-founder and CEO of Gather Town) , ‘there’s been much more hype than substance’, and marketing sure hasn’t helped.
The metaverse is essentially a virtual world that mimics reality in almost every possible way, from identity and social interaction to business and entertainment. It’s like a digital parallel universe that’s changing the game in multiple domains. For instance, it allows people to work remotely from anywhere in the world and is creating all sorts of jobs such as 3D digital designers, metaverse coders and NFT artists (An NFT or Non-Fungible Token, is a unique digital asset that uses blockchain technology to certify its ownership and authenticity). In the entertainment industry, the metaverse will revolutionise the way people experience events, including music festivals that can host unlimited attendees, almost without any safety risks.
