Customizable AI product precision is growing in the beauty industry, building off consumers’ trust in product formulations supported by science.
Some beauty brands are turning to AI technology companies and experts to reformulate their services. In August, DTC makeup company Il Makiage acquired AI startup Voyage81, just a few years after acquiring AI data science startup NeoWise in 2019. The brand will use the technology to analyze skin and hair issues, assess aging, and suggest required treatments.