If you are building out a new marketing automation strategy or you need to reinvigorate your existing one, the following steps will help you get started. These steps might seem simple or obvious but even so, if they’re well executed, they can help you scale in leaps and bounds.

You can’t manage what you can’t measure. If you do all this work, but don’t know how it is contributing to your business – how do you substantiate the work, effort, and money spent on all these tasks?

8 Steps to optomizing your automation strategy

Please provide your contact information to continue.

Before submitting your information, please read our Privacy Policy as it contains detailed information on the processing of your personal data and how we use it.

Related Content

Guiro Cooler de Coors Light 1
In The Press

Coors Light Solves the Holiday Dilemma with Innovative Güiro-Cooler

Combining a güiro and a beer cooler, Coors Light stays cold while you party in Puerto Rican style
Read More
Gerety WT COM Hero
News

VML's Creative Leaders Take the Helm at 2025 Gerety Awards

Three VML executives appointed as jury presidents, reinforcing the agency's influence in female-focused advertising
Read Article