From AI to immersive experiences, how people shop and buy is changing
VML's Future Shopper 2024 EMEA webinar showcases our top takeaways on the future of retail.
More than ever before, today’s consumer wants control over how they shop – demanding to be at the center of their own immersive, omnichannel retail universe. They want to engage with businesses and brands across any channel and are willing to change their allegiance away from those that can’t meet their expectations.
For the webinar, our commerce and brand experts explore the mindset of the modern consumer – unpacking the key behavioral changes you need to know from VML’s Future Shopper 2024 report.
You can watch the webinar below and please don't hesitate to contact us for more information on the Future Shopper report and with questions you may have. We'd also like to get your takeaway on the webinar.
With the Future Shopper 2024 report, VML’s commerce experts and brand visionaries take their findings to audiences around the globe. Our EMEA webinar showcases the top takeaways from the report and the evolution of consumer shopping behavior.
Learn more about the report:
The Future Shopper 2024 report provides a clear view into the online shopping trends of shoppers today and in the future, including why spending habits are changing and what to expect as we shift towards a world where physical and digital merge.
Amidst economic, societal, tech and environmental challenges, we witness a re-normalization as consumers welcome physical shopping experiences, at the same time placing a higher value on compressed commerce and accelerated customer journeys. Marketplaces maintain their dominance but with a weakening grip, and attrition threatens to derail the progress of D2C channels – learn more here.
Download your copy of The Future Shopper 2024 report today:
Meet our expert speakers
Gareth Jones SVP, Global Marketing Director VML
As SVP Global Marketing Director, Gareth Jones is focused on VML's reputation, from the inside out. He’s responsible for bringing the agency brand to life and ensuring it stays at the cutting-edge of marketing and technology for both clients and employees. Previously Gareth was managing director of POSSIBLE Seattle, chief brand and content officer at DigitasLBi, and global marketing director of LBi in London. Prior, he spent 10 years as a journalist editing a range of business titles including Marketing and Revolution. Gareth began his career as a broadcast journalist making programs for BBC Radio 4. In addition, Gareth has been a US Special Advisor to BIMA (British Interactive Media Association), a Hyper Island facilitator, and a columnist for The Drum.
Jason Carmel inspires VML's creativity and expertise at the intersection of commerce, data and technology – having won two Cannes Lions Grand Prix for unique and effective AI campaigns in the last three years. Over his more than 20-year career, Jason has helped top global brands like VW, Microsoft and Coca-Cola build things that drive future growth.
Hugh Fletcher Global Demand Content & Thought Leadership Director VML Enterprise Solutions
Hugh Fletcher is a global expert in e-commerce thought leadership interested in exploring potential and alternative futures driven by innovation and creative research. With over 15 years of client and agency-side experience at both strategic and operational levels, Hugh is a principal author of VML's Future Shopper 2024 report.
Naji El-Arifi Head of Innovation VML Enterprise Solutions
Naji El-Arifi focuses on solving problems in creative new ways for businesses in a digital-first world. With a background in product management and innovation, Naji has worked with global companies including Lego, Sainsbury’s, Audi and BP, amongst others, demonstrating how technology can solve industry challenges. He's also a two-time winner of WPP's prestigious Atticus Awards.
