Nowadays we are experiencing an unprecedented energy crisis with unpleasant consequences brought upon by price increases in energy bills and basic products. Volton decided to make a relaunch and introduce itself again to the audience, confirming its Promise ‘Clear and Smart’ in a meaningful and tangible way by establishing itself as the stable solution provider in energy saving.
Volton
New Volton corporate campaign for those lights that should never fall into darkness
Client
- Volton
Bureau
- Athens
Challenge
Inspiration
The challenging times we are living in, have led us to turn off appliances, lights, switches, anything that could constitute savings. But can we really switch off all the lights?
Idea
Lights are the first ‘victim’ of the whole situation. They are the ones that will be replaced by candles or will be dimmed for a celebration and will silently save us money. However, this cannot apply to all situations. It cannot apply in a maternity hospital, on a theater stage, in a light house or in a child’s room. Therefore, Volton will be there, next to us, supporting society in general, by providing clean and smart solutions so those lights will remain on.
Growth
The campaign scored very high such as providing Positive impact in Consideration and Recommendation of the Brand and Increasing in Company’s website and in Connection applications.
Volton Script Translation Into English
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