Miami Beach turns up the drama with its new reality tv-inspired campaign “Miami Beach Spring Break Reality Check”, proving that Miami Beach and Spring Break don’t mix. Following last year’s viral “Spring Breakup”, the city’s new campaign is a reality show parody that follows five friends as their friendships are put to the test from all of the spring break rules and regulations.
Miami Beach Spring Break Reality Check
The show is fake. The rules are real.
Client
- City of Miami Beach
Bureau
- Miami
- United States

Building on the momentum of last year’s ‘Breakup’ campaign, Miami Beach is taking a fresh approach to spring break communications in 2025 with our new PSA, ‘Miami Beach Spring Break Reality Check.’ Prioritizing the safety and well-being of both residents and visitors, we wanted to deliver a clear message in a lighthearted way about the city’s rules and regulations throughout March. The City of Miami Beach is proud to partner with the GMCVB and VML for the second year on this important initiative.
Melissa Berthier
Director of Marketing and Communications, City of Miami Beach
slide 1 of 1
Please provide your contact information to continue.
Presse
Miami Beach Warns Spring Breakers to Stay Away With Funny Marketing Campaign