Hellmann's descended on the town of Toast on National Grilled Cheese Day (April 12, 2024) to prohibit the sale or use of mayonnaise within the the jurisdiction oft he town of Toast, North Carolina to convince residents that "Mayo On the Outside" of Toast is the best way to enjoy the perfect grilled cheese sandwich.
Mayo On the Outside
Banning our product to show the world the right way to make a grilled cheese sandwich
Client
- Hellmann's
Bureau
- United States

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Why Hellmann’s prohibited the sale of mayonnaise in a North Carolina town