Mammoth Meatball

VML captures the world’s attention with the launch of the "Mammoth Meatball".

With the first meatball made from the DNA of the long-extinct Woolly Mammoth, this campaign aims to spark conversations about the future of food. Global audiences were intrigued by the idea, and the campaign achieved a media reach of over 12.8 billion and 3,200 press mentions in the first two weeks after launch, with extensive media coverage from the BBC, The Telegraph, Sky News, UK Guardian, The Independent, The Wall Street Journal, New York Post, Good Morning Britain and America’s Late Show with Stephen Colbert, amongst many others.

Mammoth Meatball Cannes Generic Case Study

Advertisers often talk about pushing boundaries, but scientists are the ones pushing the real boundaries of knowledge and finding new answers to age-old questions. Let’s use that knowledge more often for the benefit of our clients.