Makro, one of the country's most important retail chains, presents its renewed business model under the concept "Makro also means Mikro. " This concept reaffirms Makro's commitment to democratizing savings and accessibility for all Colombians. The execution and communication of this new concept were carried out in collaboration with VML Colombia.
Makro is also Mikro
Makro transforms its wholesale model to sell by unit and in small quantities
Client
- Makro
Bureau
- Colombia
Makro launches its new business model to reach more Colombians with the help of VML.

Makro is also Mikro. Our approach is straightforward: we want Makro to be the ally of all Colombians, regardless of the size of their purchase. We have understood that the country's economy and consumption habits have changed, and our value proposition evolves with them.