How could KFC, one of Malaysia's most beloved brands, transform its online ordering experience to connect hundreds of KFC restaurants with homes around the country?

KFC has been loved for decades. But in a changing world, we needed to grab consumers’ attention again. This meant out with the old and in with the new award-winning KFC app.

Winner of the 2024 Adobe Experience Maker Disruptor award, the new KFC app features a finger-tapping good interface – a new interface for a new era, offering more functionality for a more personalized experience.

Material KFC Adobe Summit 240625

Récompenses

2024 The Drum Awards Festival

2024 The Drum Awards Festival

Digital Experience: Food and Beverage


Bronze