Ford First Drive

The pivotal moment came when we realized the synergy between three components: the National Hospital for Paraplegics' need for specialized rehabilitation, Ford's expertise in adapted vehicles, and their engagement in esports.

By integrating Ford's gaming and Adapta knowledge into the hospital's therapy program, we created a dedicated driving simulator, transforming the rehabilitation process.

This initiative not only accelerated patient recovery but also showcased Ford's commitment to inclusivity and mobility, demonstrating immediate and sustained societal benefits.

We created a unique driving simulator for rehabilitating returning drivers, combining adapted car controls with virtual driving software.

This provided a safe environment for patients to learn new motor skills and build the confidence needed to drive an adapted car.

Integrated into the National Hospital for Paraplegics' treatment program, it supports patients with spinal cord injuries.

This initiative embodies Ford’s global promise of ‘helping people move freely and pursue their dreams,’ making mobility inclusive and accessible for all.