Center Parcs first Europe-wide campaign ‘Follow Your Nature’ from VML France promotes the benefits of sustainable getaways in beautiful natural areas for families and loved ones to reconnect.
Follow Your Nature
Embark on a journey with Center Parcs to reconnect with what really matters
Client
- Center Parcs
Bureau
- France
In today’s fast-paced, tech-driven world, it’s essential for wellbeing to take a break.
With this first European campaign, we emotionally highlight what makes Center Parcs unique, which is an invitation to connect with what really matters – our loved ones, our desires, nature, and ultimately, ourselves.
Sabrina Ben Salem
Head of Marketing France, Center Parcs
Entrusting VML with the task of developing and coordinating its brand communications at European level, Center Parcs needed to remind families of the benefits of escaping the stresses and daily grind of modern life and embracing their true nature through Center Parcs experiences.
At Center Parcs, the real destination is you and the promise of a deeper, more authentic connection with oneself, with loved ones and with nature. Center Parcs' ambition is to create sustainable spaces where everyone can find themselves and spend quality time with family and loved ones through nature.
Center Parcs experiences emphasize the balance between fun, rejuvenation and exploration, inspired by the desires, expectations and emotional needs of holidaymakers – from hours spent on the Aqua Mundo slides, to discovering farm animals, to a simple evening relaxing on the terrace over a good meal.
“Follow the road to you, follow your nature” is the new Center Parcs credo featured in the campaign launch film. It conveys the idea that every stay at Center Parcs is an opportunity to reconnect with your loved ones and yourself to refresh and recharge – telling the story of a woman and her family who leave their daily lives behind for a Center Parcs cottage. The film is a metaphorical illustration of how Center Parcs allows us to escape the hustle and bustle of everyday life and embrace our true nature.
The film is complemented by three spots featuring a variety of profiles: a group of friends, a mother and her teenager, a grandfather and his granddaughter, each creating deeper connection through Center Parcs experiences.
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