Coke Studio

Coca-Cola wanted to build relevancy, drive credibility and connect with Gen Z through their #1 passion point: music. Launching their new music platform, Coke Studio and their Summer of Music campaign, Coca-Cola invited attendees of four summer music festivals (US and Canada) to a meaningful and uplifting IRL experience where consumers could make their own music through the simple act of play - all the while introducing them to Coke Studio.

Connect with Gen Z through their #1 passion point: music.

Invite music festival-goers to a meaningful and uplifting experience where they can make their own music through the simple act of play - all the while introducing them to Coke Studio.

The 20x30 immersive and interactive footprint was designed, built and sound engineered to be larger-than-life musical instruments disguised as playground equipment. Each instrument or touchpoint engaged festival goers in a collaborative studio session. Every attendee interaction released layers of musical tracks contributing to an overall soundscape. Spin the Merry-Go-Round to make a melody, sit on the Swings to release the rhythm, tap the Touchpad to sprinkle in sound samples and twist the Equalizer knobs to enable various DJ effects. All attendee play resulting in a unique, collaborative track.

Across four music festivals, the Coke Studio footprint created endless shareable content-capture opportunities while driving authenticity with the brand and connecting Gen Z to Coke and Coke Studio.