Challenge

The visionary sub-brand needed an own identity.

Inspiration

Through extensive research and brainpower, we developed a worldwide communication strategy including an award-winning print campaign, digital and social media strategies, target market, brand voice, and ongoing support for the traveling project.

Idea

Along with the brand name and logo, VML comprehensively developed the car sharing experience inside and out, from the exterior branding to the interior touchscreen menu, booking process, website and smartphone app all the way to the launch campaign.

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