Notre rapport « The Future Shopper 2024 » est arrivé !
Notre plus grand rapport à ce jour analyse l'évolution mondiale des consommateurs et dévoile les nouvelles opportunités pour les marques de réussir durablement
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Amazon Prime Day 2024: Record Revenue, Innovations and Competition
An early kick-off to back-to-school and holiday shopping season
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7 ways automotive brands can navigate the industry’s digital disruption
We take a closer look at the key areas requiring transformation to navigate this rapidly evolving environment
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Conversations in Commerce LA: Customer Retention Fireside Chat with Shopify
Take a deep dive into the complexities of customer retention in a fireside chat with Diff, VML’s Shopify Center of Excellence.
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The crucial role of Data Governance in transforming the CPG industry
Unpacking the 3 key roles critical to the effectiveness of Data Governance and why it has emerged as a strategic imperative for CPGs today
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The Future Shopper Report 2023
Une vision complète du commerce en ligne et des comportements d'achat.
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Tomorrow's Commerce 2024
20 tendances à venir pour susciter l'intérêt et orienter les plans des dirigeants d'entreprise dès aujourd'hui.
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NRF: Retail’s Big Show 2024 Takeaways
From AI to Retail Media, plus innovation at scale
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Luxury in Flux? The trends outlook for 2024
Read our Top 10 Luxury Sector Trends for 2024
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Gaming, what in the metaverse is happening?
And why this matters for today's retailers
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The Brave New World of Creative Commerce
From subconscious ordering to Gen Z banking on Twitch
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How Chat GPT helps writers with dyslexia
Using ChatGPT or any other LLM tool can be incredibly helpful for those of us who struggle to get our thoughts down on paper
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Consumer optimism up, but pragmatism rules
Holiday season 2023 purchasing is looking intentional and practical, says Tyler Murray, US CEO of WPP’s VMLY&R Commerce
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The Future Shopper Report 2023
Une vision complète du commerce en ligne et des comportements d'achat.
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How Creativity Powers Coca-Cola
At Advertising Week LATAM, exploring how Coca-Cola inspires brands across the region and around the world
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Is this year a better year to have breast cancer?
VML Health CEO Claire Gillis provides inspiration for improving outcomes against breast cancer through improved healthcare marketing communications.
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When to Kill an Idea
John Godsey, North American CCO at VML, joins senior creatives with Little Black Book to discuss knowing when to let go of an idea – even one you love
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What the West Can Learn From the East About Seamless Shopping Experiences
From mobile-first strategies to personalized, frictionless experiences, Asia is leading the way in meeting consumer demands
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