Culture is a set of values, conventions and social practices that help people feel connected to themselves and their community. Brands can invest in culture, give culture a platform, amplify culture, partner with culture and elevate culture.
But brands do not create culture, people do.
AI helps sort lots of complex data and information. Still, we need a human lens on the data to understand current context, what’s bubbling just beneath the surface and assess real brand impact.
In The Culture Shift by VML, we center the people who are creating culture and give brands a point of view about how they can find their place in culture to thrive.
