If you’re in the business of consumer goods, then you’ve likely heard all about Digital Product Passports (DPP). As early as 2027, apparel and footwear may be among the first categories required to carry a special type of QR code that directs to a permanent digital report of the product’s provenance, supply chain data, footprint, and other data.
Much more than a ‘green’ label, DPPs are a permanent source of truth that consumers can call up throughout the product’s entire lifetime – even through recommerce or resale. And while the specific requirements for DPPs vary by sector and product, one thing is fixed and certain: DPPs are coming, and there will be a moment when you won’t be able to sell your products in the EU without one.
Many companies are looking at the DPP mandate as an opportunity instead of a requirement. Remember those climate-conscious customers who are eager to learn more about your supply chain? There may be opportunities to include information about your own product buyback or recycling program, to offer loyalty discounts or other incentives, or to directly connect with those who buy your products second-hand, all through the DPP.
But first, you must start developing a DPP according to the regulations of your industry. And here’s where data comes in (again). VML can help you identify and collect the specific data you’ll need for your DPP, and explore opportunities to improve your scores before the legislation takes effect. So that, when it does, you can hit the ground running and not lose a single day of sales.