The New Muslim Consumer
How Rising Observance is Reshaping the Consumer Landscape in Southeast Asia and Beyond
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The Rising Voices of Malay Muslims
Unlock powerful insights into how Malay Muslims are reshaping culture, connection, and commerce.
Bureau
- Malaysia
From the roots of tradition to the vibrancy of modern life, Malay Muslims are rewriting what it means to thrive. This generation is embracing individuality, redefining family, and creating intentional lives that blend heritage with purpose.
Our report dives deep into these shifts, offering exclusive insights into how this dynamic community is reshaping their world-and the opportunities it presents for brands.
Key Takeaways:
- Gen X: Reclaiming connection by bridging digital tools with real-world community engagement, from tech-savvy homes to revitalized social hubs.
- Malay-nials: Living with purpose and fulfillment, they're redefining success and family on their own terms.
- Gen Z: Balancing tradition and modernity with intention, building broader support networks that blend family and friendships.
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Muslim-centered metaspaces
Social and cultural practices are extending into the metaverse, and Muslim consumers are calling for spaces that respect and represent their faith.
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