“Essentially, it's the creation of a persistent virtual world, in which consumers are able to hop between different virtual experiences. It will be powered by a virtual economy in which there are jobs and the same sort of financial mechanics that we see in typical economies. The idea is that the metaverse would eventually be the sort of place where, as your virtual avatar, you would be able to go into a Disney store, for example, and buy an outfit for your avatar to wear, then go to a Nike store and buy a pair of shoes to be delivered to you in the physical world, and then pop into to a Spotify virtual concert or Roblox virtual concert after that, and then go for a run with all your friends while listening to that concert—a run in the real world, but you're connected through the metaverse.
— Grant Paterson, head of gaming and e-sports, Wunderman Thompson
“The metaverse is an open-source, connected set of worlds that you can transition between in a seamless way. The vision of the metaverse--the Ready, Player One version--is different worlds that you can move seamlessly between; so let’s say you’re in Farmville, then you can open a door and move to Grand Theft Auto.”
— Philippe Brown, consultant and author of Revisit: The New Art of Luxury Travel
“When I look at the word metaverse, I tend to think about the multiverse. So for me, it almost feels like this digital multiverse; like we have a multitude of worlds that exist and evolve simultaneously across different realities. That pertains to your tangible reality and also realities that exist digitally. I think about the metaverse as this space that encompasses all kinds of realities.”
— Helena Dong, creative technologist
